Remember the first time you saw analytics for your website? We do that, but for the real world.
We measure attention. We do this by working with video cameras. This solves the problem of figuring out what is interesting (and to whom), in real-time.
Retailers get more efficient with placements, smart infrastructure can figure out how people interact with their surroundings, driverless cars can better navigate traffic, lines disappear by figuring out what is boring customers.
The world becomes easier. More yes.